Why Join the Chamber
Joining your area’s Chamber of Commerce can be a smart move for your business. Because businesses that participate in this group promote each other and work together, your own business can grow and prosper quickly. Here are the top 10 reasons why you should join your local chamber of commerce.
If you still don’t think you have time to join and participate in your local chamber of commerce, consider the following:
- Most consumers think that being active in the local chamber of commerce is an effective business strategy overall. It’s for communicating to consumers that a company uses good business practices and communicating that a business is reputable.
- If a company shows that it’s highly involved in its local chamber (e.g., sits on the chamber board), consumers are more likely to think that its products stack up better against its competition.
- When a consumer thinks that a company’s products stack up better against the competition because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy, involved in the community and is an industry leader.
- When consumers know that an insurance company is a member of the chamber of commerce, they are more likely to consider buying insurance from it.